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<br/><div align="center"><h1 class="aTitle">网站运营应三?曝光?知名?忠诚?/h1></div>
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<td width="120">[日期?span id="TimeLabel">2008-03-19</span>]</td>
<td align="center">来源?span id="SourceLabel">admin5</span> 作者：<span id="AuthorLabel">李宋?/span></td>
<td width="100" align="right">[字体?a href="javascript:ContentSize(16)">?/a> <a href="javascript:ContentSize(14)">?/a> <a href="javascript:ContentSize(12)">?/a>]
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<div id="BodyLabel" class="content" style="display:block;padding:0px 10px"><P> 曝光度、知名度、忠诚度可以说是网站运营深入程度的标尺，也是网站运营的阶段性目标：</P>
<P> 1.曝光度：也可称为曝光率，网站运营初期，网站必?曝光"给目标用户群体、让用户了解网站的定位、网站能为其提供什么服务，此时推广最为重要，无论使用何种推广策略和推广手段，目的就是“让人知道”，这个时候一切的推广和运营手段都要尽量考虑网站的曝光度，由于属于开始阶段网站建设、网站运营策略各个方面还存在许多待改进的地方，这个时期也是获取用户反馈和个性化需求的时期;新竞争力08?月份推出的全面领先型网络营销方案其中包含的以网络营销效果为导向的全员网络营销网站系统，以其优秀网站优化效果，使您的网站赚足自然流量，赚足曝光率;</P>
<P> 2.知名度：网站经过一段时间的曝光推广后，这个时候，要基本达到让目标客户对网站感觉到“熟面孔”，并且这个时段是赢取用户最关键的时期，知名度是否能得到巩固和扩张这个时期最为重要，此时作为网站运营的重点就是要放在网站的“内功修炼”方面，主要要从：内容、功能和策略三个方面，即是：用高质量内容吸引用户，用高粘度的互动功能应用留在用户，用有效的激励策略调动用户，通过这三方面的“内功修炼”加上用户的口碑效应，打开网站的知名度;全面领先型网络营销方案其中基于行业竞争环境分析和用户行为分析制定针对性的网站内容策略和根据网络营销目标制定系统的网站推广方案，使您的网站永葆旺盛的活力，领先于同行，巩固和拓展网站知名?</P>
<P> 3.忠诚度：网站在打开知名度后，此时说明了网站运营较为成熟，进入稳定发展期，此时网站主要关注点应放在用户的忠诚度上，忠诚度简单来说就是用户放弃你条件，忠诚度高用户放弃你的条件就高，忠诚度底用户放弃你的条件也底，也就是说忠诚度高用户放弃你必须付出较高的代?包括实际损失和心理承?，而忠诚度低用户随便都可以放弃你，稍微有外力的作用，就可以立马放弃，没有任何牵挂?/P>
<P> 忠诚度看似是用户在做选择题，在你与他人网站之间做选择，实则是各个网站竞争的结果。这个时期网站不但要做到留在客户，还要做到提高用户满意度，满意度高了忠诚度自然就高，忠诚度高了，自然也会产生口碑效应，以此良性循环，这才是网站运营的最高境界。全面领先型网络营销方案中网站流量分析与建议报告和完整的《网站运营管理规范》，让您的网络营销水平显著提高，不断改善网站运营效果、不断满足用户的个性化需求，最终赢取用户忠诚度?/P>
<P> 网站运营应把握好的三?曝光度、知名度、忠诚度，和各个阶段所采取的手段、侧重，看似随着运营层层深入，但其实在具体的网站运营过程中，三者并不是不可逾越的，他们之间并没有明显的界限，在各个阶段运营目标和运营成效中或多或少互有相掺，只是侧重面有所差异而已。全面领先型网络营销方案巧妙把握和整合三度原则应用，为企业提供系统性的网络营销解决方案，保障了网络营销综合效果的体现，使您的网站遥遥领先于竞争对手?/P></div><br/><br/>
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